By: Joel Williams
Business Development leads to results. Through Business Development, results are quantifiable and measurable. I think if most of us look deep inside, we derive value by making an impact. I know as a software developer; my favorite days were when we delivered a new capability. Early in my career, I had the opportunity to work directly with our Service Men and Women. The best days were always delivery days. When you could deliver a piece of software that made their life easier, that produced a better product, that increased quality or reduced time; making an impact was easy. Business Development provides me with the same personal gratification. Through Business Development, I can learn about a customer’s requirements, analyze our solutions, and hopefully provide a solution that is going to make our customer’s life better. I like Business Development because I can make a personal impact.